Nintendo of America to set up shop in Silicon Valley
Filed in archive Nintendo by Kevin Codamon on June 11, 2007
In an exclusive interview with the Mercury News, Fils-Aime said continued success for Nintendo hinges on having its most forward-looking personnel in the valley, where "the heat and the action is going on around new forms of entertainment."
Fils-Aime said a sales and marketing staff will launch an office somewhere in the "Redwood City, Menlo Park, San Carlos" area at the end of September. Another roughly 25 employees will open a similar office in MidtownManhattan at the same time. The timing of the initiative is closely connected to the company's success with the innovative Wii console and the handheld DS game device. Although the move may disrupt some of Nintendo's momentum through the loss of executives who are unwilling to relocate, "it's much easier to do this right now when we certainly have the wind at our back," noted Fils-Aime.
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