Official Nintendo Mag (UK) Production Editor Speaks

Filed in archive Nintendo on March 30, 2006

Cubed3, another dedicated website devoted to Nintendo coverage, recently interviewed the Official Nintendo Magazine's Production Editor, charlotte Martyn. Below are a few exceprts, and you can use the link after to see the full interview. The interviewee's answers are in bold.

C3: Nintendo's image has always been that for children and families, but with its demographic targets now changing, especially thanks to the DS, does that reflect in decisions made for the magazine?

CM: I think so. I mean, gamers are getting older and gaming is now seen as a more acceptable pastime, and I reckon that's reflected in the streamlined design of the mag. In terms of the way ONM's written, we're not aiming to be a 'kiddie' mag, but then at the same time we appreciate that Nintendo has a lot of younger fans. It's a tricky balance to strike, but we'll rely on reader feedback to see how we're getting on.

C3: What are your thoughts on the gaming scene at the moment? Having worked in an environment where multiple systems are jostling for attention, do you see Nintendo managing to break out and claim victory in this upcoming generation?

CM: When I started writing this answer last night I said a whole bunch of stuff about Nintendo coming out of 'third place' with the release of the Revolution, but it all sounded a bit half-arsed. But with this morning's news that the PS3 has been delayed I reckon Nintendo's got a real chance of re-establishing itself as a gaming behemoth. The DS has got the company back in the public eye, and although Sony obviously has that huge user-base to build on with PS3, I think many gamers are more receptive now to new ideas, such as the Freehand controller. Will Nintendo claim victory? Hmm, I think the Revolution will be a moral victory rather than a commercial one - too many people seem to want to see the same old thing with better graphics.

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