Take-Two "Completely Focused" on Nintendo

Filed in archive Interviews on June 19, 2007

Answering a question from Michael Savner from Bank of America concerning Take Two Interactive's Wii and DS strategies, Take Two chairman Strauss Zelnick revealed that the company fully intends to ramp up its Nintendo Wii and DS strategies.



"To be perfectly frank, I don't think it takes a rocket scientist to realize what's going on with Wii and DS. I will tell you that very quickly we turned to both 2K and to Rockstar and said guys, we need a DS strategy and a Wii strategy and we are working on it. As we get into the next quarter and into budget season for 2008, everybody in this company is completely focused on it."

Seems like Take Two is going the practical route by following where the money is. But will we ever see a GTA on a Nintendo console?

Zelnick stated that the firm was analyzing whether the Nintendo platforms were good hosts for Take Two's sports based titles, and that new games for the Wii and DS would emerge.

"Having said that, development cycles are long. Sports aren't as good as games develop for specific platforms but we are looking at all of them across the board for Wii and DS. I will tell you that carnival games that we've announced for the Wii have gotten a lot of attention in the marketplace, as well as with our first-party partners. So we are pretty excited about that.

"We have some -- some have been announced, some Wii titles have been announced and we are working to put more out on the Wii and DS."

via Next Generation